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Printing · Curated palette

Real Estate Brochure Color Palette

An architectural navy, stone gray, copper, warm paper, and soft cream palette for premium property brochures and listings.

#18324A#61717C#B98B5F#DED5C9#FAF7F1
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Mood and character

Architectural, established, warm, and premium.

Cool structural neutrals are balanced by a copper accent and paper-like warm surfaces.

Recommended uses
  • Property brochures
  • Architecture portfolios
  • Premium listings
  • Hospitality print collateral
Use with caution
  • Small copper text on cream without contrast testing
  • Digital status systems that need bright feedback colors
Color values

HEX, RGB, OKLCH, CPS, and CMYK planning values.

CMYK values are generic planning approximations. Final print output requires a target ICC profile and physical proof.

Real Estate Brochure Color Palette color specification
ColorHEXRGBOKLCHCMYK approximationNearest CPS
#18324A24, 50, 74oklch(30.9% 0.054 248)68% / 32% / 0% / 71%CPS 21900SΔE00 4.44
#61717C97, 113, 124oklch(53.9% 0.026 238)22% / 9% / 0% / 51%CPS 34600NΔE00 4.92
#B98B5F185, 139, 95oklch(67.1% 0.082 64)0% / 25% / 49% / 27%CPS 07400SΔE00 4.32
#DED5C9222, 213, 201oklch(87.7% 0.019 75)0% / 4% / 9% / 13%CPS 35200NΔE00 0.40
#FAF7F1250, 247, 241oklch(97.7% 0.009 85)0% / 1% / 4% / 2%CPS 35050NΔE00 1.19
Semantic role mapping

Give every color a stable job.

This role map is a practical starting point. Validate it against the real components, text sizes, and interaction states in your product.

Architectural navy#18324A

Headings and premium blocks

Stone gray#61717C

Secondary text and diagrams

Copper accent#B98B5F

Rules, highlights, and details

Warm surface#DED5C9

Secondary paper panel

Cream canvas#FAF7F1

Main page background

Context previews

Review the palette in light, dark, and mobile UI.

These previews reveal role assumptions that are invisible in a simple swatch strip.

Real Estate BrochureOverviewProjects
Primary metric24,680View details
Latest activity

Role-based color preview

Ready
Dark contextDashboardSettings
Selected stateColor systemContinue
Focus and status

Check the real relationships

Active
Real Estate Brochure•••
Mobile previewBuild with roles

Test text, controls, and states before export.

Open palette
Contrast evidence

Important foreground and background pairs.

AaNavy text on cream#18324A on #FAF7F112.32:1AA normal text
AaNavy heading on warm surface#18324A on #DED5C99.08:1AA normal text
AaStone secondary text on cream#61717C on #FAF7F14.72:1AA normal text
AaNavy label on copper accent#18324A on #B98B5F4.34:1Large text / UI review
Accessibility notes
  • Use navy for essential small text.
  • Copper is best as accent or larger display detail unless a pair is tested.
  • Digital previews should not be treated as physical proof.
Color-vision note

The palette relies on lightness and warmth rather than many saturated hues, but diagrams still need labels and line styles.

Print note

Designed for print planning. Confirm navy density, copper appearance, paper white, and total ink coverage with the printer and target ICC profile.

Keep it colorful

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