Architectural, established, warm, and premium.
Cool structural neutrals are balanced by a copper accent and paper-like warm surfaces.
An architectural navy, stone gray, copper, warm paper, and soft cream palette for premium property brochures and listings.
#18324A#61717C#B98B5F#DED5C9#FAF7F1Cool structural neutrals are balanced by a copper accent and paper-like warm surfaces.
CMYK values are generic planning approximations. Final print output requires a target ICC profile and physical proof.
| Color | HEX | RGB | OKLCH | CMYK approximation | Nearest CPS |
|---|---|---|---|---|---|
#18324A | 24, 50, 74 | oklch(30.9% 0.054 248) | 68% / 32% / 0% / 71% | CPS 21900SΔE00 4.44 | |
#61717C | 97, 113, 124 | oklch(53.9% 0.026 238) | 22% / 9% / 0% / 51% | CPS 34600NΔE00 4.92 | |
#B98B5F | 185, 139, 95 | oklch(67.1% 0.082 64) | 0% / 25% / 49% / 27% | CPS 07400SΔE00 4.32 | |
#DED5C9 | 222, 213, 201 | oklch(87.7% 0.019 75) | 0% / 4% / 9% / 13% | CPS 35200NΔE00 0.40 | |
#FAF7F1 | 250, 247, 241 | oklch(97.7% 0.009 85) | 0% / 1% / 4% / 2% | CPS 35050NΔE00 1.19 |
This role map is a practical starting point. Validate it against the real components, text sizes, and interaction states in your product.
Headings and premium blocks
Secondary text and diagrams
Rules, highlights, and details
Secondary paper panel
Main page background
These previews reveal role assumptions that are invisible in a simple swatch strip.
Role-based color preview
ReadyCheck the real relationships
ActiveTest text, controls, and states before export.
The palette relies on lightness and warmth rather than many saturated hues, but diagrams still need labels and line styles.
Designed for print planning. Confirm navy density, copper appearance, paper white, and total ink coverage with the printer and target ICC profile.